Company Profile

Motorcentral Group of Companies, formerly known as Star Honda Inc., was established in 2002 on the initiative of its versatile leader Mr. Dennis S. Lazaro in Calamba City, Laguna. A motorcycle dealer selling major brands namely Honda, Kawasaki, Suzuki and Yamaha.  

Under the Motorcentral Group are Bikeworld Multibrand 3s branches, Bikeworld Yamaha 3s, Bikeworld Suzuki 3s, Star Honda 3s branches, Motorcentral Yamaha 3s branches, Motorcentral Suzuki 3s branches and Motorcentral Multibrand branches. (3s means Sales, Spare parts and After Sales Service). The company also offers 2nd hand units and reconditioned units primed in their very own rebuilding plant. It has over 78 branches found mainly in the CALABARZON region, MIMAROPA region, Northern Luzon, and Mindanao.

Each personnel are imbibed with the value of Integrity, Professionalism, Teamwork, Loyalty, Work Excellence, Respect for People, Culture of Innovation and strong belief in Customer Care. Thus the company credo

“BE THE BEST THAT WE CAN BE, TO ALWAYS SERVE OUR CUSTOMERS BETTER”,

had propelled the group to countless recognitions from manufacturers over the years. Awards were won:

  • 2003
    • Honda Best 3S Dealer in the Philippines – Star Honda Inc.
    • Honda Best 3S branch (Star Honda Binan)
  • 2006
    • Suzuki Best 3S Shop (Citibike Suzuki Calamba)
    • Suzuki Best Service Shop
    • Honda Mechanic Skills Olympics National Champion
  • 2007
    • Honda Mechanic Skills Olympics Asia-Oceania Champio
    • Honda Best 3S Dealer of the Philippines – Star Honda Inc.
    • Honda Best 3S shop (Star Honda, Calamba)
    • Suzuki Model 3S shop (Bikeworld Sta. Rosa)
    • Suzuki Top 10 3S dealer
  • 2008
    • Honda Mechanic Skills Olympics Luzon (4 semi-finalists)
    • Honda Mechanic Skills Olympics National (1finalist)
    • Honda Best 3S Shop:
    • 1st Place (Star Honda Calamba) 2nd Place (Star Honda San Pablo)
    • Honda Best Service Shop:  1st Place (Star Honda Calamba) 2nd Place (Star Honda San Pablo)
    • Suzuki Model 3S Shop:  Citibike Suzuki Calamba
    • Suzuki Top 10 3S Dealers:  Citibike Suzuki
    • Outstanding 3S Shop Operation and Retail Sales: 6th Place (Citibike- Calamba City)
    • 6th Motorcycle Mechanic Skills Olympics (semi-finalists)
    • John Nunieza: 1st Runner Up (Star Honda Calamba)
    • Best 3S Shop- Luzon: 1st Place (Star Honda Calamba)
    • Best 3S Dealer’s in Service Operation-Luzon: 2nd Place (Star Honda Inc. San Pablo)
    • Outstanding 3S Shop Operation & Retail Sales: 7th Place (Bikeworld Santa Rosa)
  • 2009
    • Honda Mechanic Skills Olympics National (2 finalists; 3rd Place)
    • Honda Best 3S Shop 3rd Place (Star Honda Calamba)
    • Honda Best in Service Operations 1st Place (Star Honda Calamba)
    • Suzuki Top 10 3S Shop (Bikeworld Sta. Rosa)
    • Suzuki Top 10 3S Dealers: (Citibike Suzuki)
  • 2010
    • Honda Mechanic Skills Olympics National (2 finalists)
    • Sumisho Motor Finance Corporation Plaque of Appreciation
    • Kymco Phil. Inc. 2010 New Model Launching
    • Dealer of the Year: 9th Place (Citibike Sales)
    • Dealer of the Year: 10th Place (Bikeworld Santa Rosa)
  • 2011
    • First Service Receptionist Competition (1 finalist from Star Honda Biñan)
    • Most Outstanding 3S Shop of 2011-3rd Place (Motorcentral Sales Corporation – Suzuki)
    • Most Improved Dealer of 2011 (Motorcentral Sales Corporation – Suzuki)
    • Best 3S Shop in Luzon (1st Place) – Star Honda – Calamba
    • Best in Service- 1st Place (Luzon) – Star Honda – Calamba
    • The 16 Dots: Kawasaki Motor (Phils.) Corporation 2011 dealers Convention
  • 2012
    • Champion Service Receptionist Competition (Star Honda Biñan)
    • 1st Runner Up- Up Mechanic Service Skills Olympics (Star Honda Lucena)
    • Finalist Mechanic Service Skills Olympics (SH Pinamalayan)
    • Suzuki Top 3S Shop – Parts Sales 2nd Place- MC Calamba
    • Suzuki Outstanding 3S Shop Dealer- 5th Place- MC Calamba
    • Suzuki Most Improved Dealer (Motorcentral Sales Corporation-Suzuki)
    • Yamaha Top 3S Shop – 9th Place- MC Yamaha San Pedro
    • Star Honda Philippines Bronze Millionaires Club Award- After Sales
    • Outstanding 3S Shop Dealer 5th Place Motorcentral Sales Corp.
    • Citibike Sales 3rd Place- Most Outstanding 3S Shop Dealer
    • Most Improved Dealers Motorcentral Sales Corp.
    • Suzuki Spare Parts Convention- Top 35 Shop Parts Sales 2nd Place (Citibike Calamba)
  • 2013
    • Yamaha 3s Top 15 3S Shops- 8th Place MC Yamaha San Pedro
    • Yamaha Top 3S Investor 2013 – 2nd Place
    • Yamaha Top 10 Mechanics – Noel Bigay of MC Yamaha San Pedro
    • Yamaha Top 10 3S Shop – 9th Place MC San pedro
    • Top 35 Investor 2013- 2nd Place Motorcentral Sales Corp.
    • Mechanic- Aristeo C. Geronimo: 1st Runner up (Star Honda Inc. Lucena City)
    • Motorcycle Service Skills Olympics: Aristeo Geronimo (10th)
    • Star Honda Pinamalayan Mindoro Ariel Minay “Mechanic Finalist”
    • Star Honda Biñan Christopher Tan “Service Adviser Finalist”
    • Star Honda Biñan Christopher Tan “Champion Service Adviser”
  • 2014
    • Yamaha 3S Shop Top 15 3S Shops: 8th Place (3s Yamaha Motorcentral San Pedro)
    • Best 3S Branch Luzon Annual Dealers Award (Star Honda Inc. Calamba City)
    • Suzuki Most Outstanding 3s Shop
  • 2015
    • Best in Service (Luzon)
  • 2016
    • 2nd Place Best in Service (Luzon)
    • Best in Service Entry

Customers are the lifeblood of the company, hence, the tagline

VIP ka Dito!

is MOTORCENTRAL’s promise that is being adhered to every single day by each employee, making the difference in the motorcycle industry by offering the best sales, spare parts and after sales service.